A JV giveaway event is a website setup by Internet marketers who agree to utilize their lists to help grow the lists of all the marketers involved. By taking part in such an event each and every member is likely to grow their own mailing list by taking advantage of the combined power of every the other list builders who are participating.

The way it works is every participant of the JV giveaway register one or more gifts along with their squeeze pages that they will make use of to collect new leads. They then agree to email their mailing list on launch day promoting the giveaway event and all the free products contributed by other marketers.

Are JV giveaway events really a reasonable way to establish your list quickly? The answer to this question is: it depends on the situation. If you are producing your own JV giveaway than it definitely is.
Even if you are inexperienced and the event is not so well run, you will build your subscriber list by 100's if not 1000's of subscribers. Winning events may add to your list many 1000's of new subscribers but you will have to really be good at it and have a name that attracts people. You will benefit greatly if you could find yourself a experienced partner to run the event together.If you are registering with someone else to event as a contributor than you will expand your list.

Will it be dramatic growth? Again - it depends on the situation. If this is a well established event (running at the same time of the year for several years) and if you do great work with your contribution (more on that later) then you can see 100's of new members on your list. However, many of the JV giveaways I've seen are either conducted by inexperienced people or are conducted by "professional" event creators on behalf of others. Alas, most of those are not so well run and the results for contributors are way worse than one could hope for.

Conclusion

JV giveaways are one way of building your mailing list. Use them well and you will benefit.

Use other ways to build your list as well; don't rely on JV giveaways alone.

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