The strengths of submitting articles are evident to any marketer - Yahoo and other search engines welcome and will always welcome the creation of new, useful, original content. This is why Google look seriously upon these and any links to your site generated this way.

Spinning and syndication of your articles works like a charm because there is a kindly attitude from search engines and Google in particular, towards links built via marketing with articles. Therefore, thousands and thousands of people have been successfully using article submissions for years to improve their rankings in search engines for the desired keywords.

Unfortunately article submissions has some serious shortcomings. For instance, when anyone republish your article they can delete all your back links from article

This is a real disadvantage. The moment you have published your article to one of the major article publication sites - you give up control over your work. Sadly, today a lot of dishonest people are using different automatic tools to "harvest" these web directories for content and republish its articles on their web-sites as their own.

The difficulty is that a growing number of people began to take your content from article directories and immediately delete your back-links from the resource box. Sometimes they grab just a small portion of your article (first paragraph of your article, for instance) and give a link back to the article directory. This is great for them, but not for you!

Happily, there are free article submission and back linking tools where you are guaranteed that the pages where your material is republished will remain with your entire one way links. There are also other problems with duplicate content

The simple truth is, when a similar article is published again and again Google quickly "knows" this is a duplicate piece of writing and "sees" that a big portion of your back links is built from duplicate article pages. This is not too detrimental and Google will not punish you severely for doing that. However, Google has introduced "Caffeine" recently and seriously lowers the SEO value of inbound links built from duplicate content pages.

With the right article syndication and back linking program you will have all the tools appropriate to make each of your articles different. Whenever the article is republished on 10, 20, 50 or even more blogs, it will always be unique. With the help of very simple procedures you will create tens or even thousands of concise and readable versions of article including the body, summary and title.

It is all in your hands If you decide to spend the time and effort and use the variety of tools provided, then every single one of the articles rewritten will be unique for Bing, Yahoo, Google and other search engines. This will automatically increase the value of your backlinks and improve your web site ranking..

The best part to bear in mind is that you can explore the many benefits of back linking and article submission for free and take your article marketing to a new plateau.

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