Don't you just love freebies? I know I do.

I've been in two situations recently as a customer, when I got a surprising freebie. Just after ordering my bagel and coffee at the Bagel Bar, the girl behind the counter offered me a bottle of mineral water for free. I was about to order a glass of water anyway, so this came as a welcome surprise.

Some days after, I went buying a steak at the meat section in my nearby supermarket. I was having a chat with the guy at the cashier about the fact that there didn't seem to be a lot of meat for so much money.

He obviously took pity on my miserable face when he said - "Tell you what sir, you may have this other steak for the same price" and he placed an extra steak on top!

So what's the customer service lesson here? The lesson is that nearly all customers love a freebie and if they get one from a supplier it builds a positive relationship. And when people order items at your online business, on the download section, give them unexpected freebies and they will love you for that.

As customers, we're more likely to come again and do business with people who give us freebies and we're more likely to tell other people regarding our positive experience. It's good approach to give your customers freebies at times but don't over do it. If you blast your email list with gifts on daily basis you are going to miss the objective and your internet marketing business is going to suffer for it..

I once found a story article about a restaurant owner who would at times give people a free meal. At the time when a group of diners or a family asked for the bill he would suddenly announce that for this meal, they were his guests and they didn't have to pay for their meal.

Could you imagine how these people felt - what they told friends and work associates the next day? That free meal certainly cost the restaurant owner a lot less than advertising in the city newspaper and it also brought in a lot more new customers.

The Law of Reciprocity says that - "If you do something for someone - he/she will want to return the favor - to give you something."

Why don't you come up with some little unexpected freebies you can give to your customers that'll encourage them to come again and also tell others about their positive experience. And while we're at it - why don't we try the same method with your staff. Even your private relationships - a small unexpected gift or an act of kindness can do miracles for any relationship.

Believe me, once you start doing it, you'll have a lot more happy customers, happy staff and appreciative friends. It will surely help your internet marketing business stay strong and grow.

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