Now, does there need to be a specific length to the articles appearing on the niche website. This is a slightly difficult question to answer because content dictates length. That is, you want to write a good article with good content. It the article naturally comes out to 500 words, you will not make it better by forcing it to be a 700 word article. Padding or lengthening the article will become obvious because such an article will contain tons of words and phrases will not yield an article that is worth reading.

Similarly, you do not want an article that is too short. A 200 word article is not an article. It is a paragraph! You should shoot for a minimum of 400 words. 500 – 750 word articles would be fine provided, of course, they are well written. 1200 – 1500 word articles would be ideal since they can flesh out their subject matter in a great deal of depth. Most magazine articles fall into this very word length because covering a subject in a cursory manner is not always a good way to sustain a readership.

Can you write extremely long 5,000 word articles? It is possible if the subject you are writing about can sustain such depth. An article on the subject of the Pacific battles of World War Two would need such enormous length. Just be sure that you do not publish the entire article in one column down the website’s page. This would not make for great website design. Also, much of the text might be below the “cut off” point of the Adsense ad columns. You do not want people to ever end up on a part of the niche website that does not have ads clearly displayed. If your visitors cannot click on your ads then what value would the website possess?

Instead, opt to break a 5,000 word article into five pages at 1,000 words each. At the end of one page, place a link that continues the article on another page. This will ensure that the readers are always in contact with the ads. It also makes for a much more aesthetically pleasing website design.

Of course, no matter what the length of the article may be it is of paramount important to never lose site of the necessary keywords. That means the keyword density would need to be maintained throughout all the subpages. This is critical because once the keywords are out of concert with the content of the articles then it will be doubtful people will click on them.

Adding and updating articles to your website at regular intervals is not a bad idea either. Look at it this way, if people loved the 5 – 10 articles you have written, they will certainly look forward to reading the next 5 – 10 articles. (That’s why Stephen King has been in business since 1975) Adding new articles here and there will keep attracting old readers back to your sight. They will also aid in attracting new readers as well.

It is important to delve into the specifics of the content. Specifically, a niche website should embody the look and feel of a newsletter or online magazine. That means it should have a number of articles on it for the visitors to read. These articles are commonly referred to as website content and it is critical for placement in the search engines and for maintaining visitors.

Remember the good old days of the early 1990’s where websites contained sparse text, a few pictures, and a huge advertising come to purchase? If you do then you realize these were not so much the good old days as much as they were the dark ages of website design. Do such sparsely designed websites still exist? Yes, but you will have a hard time finding them as they have essentially been dropped down an Orwellian search engine black hole. To survive in today’s day and age, websites need to have well crafted prose. Without it, the site is essentially worthless as far as Adsense revenue generating.

The search engines thoroughly frown on websites with little or no content. When it comes to ranking a website in terms of its numerical importance, sites that have more content will be given preferential treatment than those with limited content. This is because a site offering a number of excellent free articles will certainly be more worthwhile to readers than those sites without content.

And speaking of readers, those that come across your website need a reason to stay around. If all you have are a few pictures and a little bit of writing, even if it is good material, it doesn’t exactly take a long time to skim 100 words and two photos! Also, such sparse information does very little for stimulating the imagination or emotions of the reader. In short, it becomes a marginally positive experience and the reader will invest a small amount of time on the site and then leave. Does this sound like the type of visitor who will be clicking on your Adsense ads? Hardly! You really have to give the reader something to offer.

How many articles should the website contain? At minimum, you will need five. However, five to ten can be a better amount of articles. The reasons you want several articles are varied and they are all important. Namely, not everyone will have an interest in every topic you write about. When you provide the visitors with up to ten different topics you will probably present the visitor with a few topics he will be interested in reading. Therefore, he may read several of the articles. This will bring him into contact with the various Adsense ads on the pages the articles are placed on. So, the more choices of articles the more articles a visitor may read and the more Adsense ads the reader might click on. Conversely, too few article topics could dissuade many visitors from sticking with the site.

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LotCon Biz Solutions

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It is critically important that the content provided on the website is both informative and/or entertaining. When people come across you site, you want them to stay. Or, better yet, you want them to frequent the site. If they appear on the site for a few seconds and leave, they will not be around long enough to click on the Adsense. Of course, if they are not clicking on the ads then your niche site simply is not going to draw any money.

The text does not have to be anything academic or visionary. They just need to be well written and interesting. Yes, this is a basic approach to creating content but it is an effective approach. Without it, your niche website will not have much value. That means it won’t be generating any revenue. Conversely, a well composed website with excellent text might yield a great revenue stream.

Embedding of Keywords

What are keywords? These are the words that the search engines will scan in order to ascertain what you site is about. This allows the search engines to match your website with the subject matter that people are looking for. This brings us to our next point….

Keywords are also the common terms that people will plug into search engines when they are looking for information. For example, if your Adsense website revolves around the subject of Halloween costumes, you would want to use keywords that people would commonly use when searching for costumes. Examples of these keywords would be adult Halloween costumes, kid’s Halloween costumes, sexy Halloween costumes, plus-sized Halloween costumes among others.

You do not want the text to be “stuffed” (overused) with keywords. This is frowned upon by search engines and it does not make for good website copy. This means the search engines might even go so far as to ignore your website they may assume it to be a spam website. It will also turn off readers. If the text and the copy of the websites are weak and loaded with nonsensical collections of keywords, visitors won’t stick around. After all, what is in it for them reading poorly written copy?

In general, it is best to stick with one keyword per 100 words of text. Make sure the text is professional written and entertaining. Never sacrifice quality at the altar of keyword content as this would be self-defeating.

Additionally, the presence of the keywords will convey site information to the Adsense ads. This will ensure that your website’s Adsense ads correspond with the content of your site. It is not impossible for a poorly optimized site to create Adsense ads that have nothing to do with the content of the site. Needless to say, such a situation would be disastrous as far as revenue earnings go.

Also, it is helpful to include the main keyword in the title of the website page. Again, if your site deals with Halloween costumes, then Halloween costumes should appear in the title!

But, what can you do if you are unsure as to what keywords you should use? There are subscription services that can provide the response you need. What these services do is they track the statistics of commonly used search engine keyword terms. If you were to type on Halloween costumes, the service would present the most common keywords associated with Halloween costumes. These services are relatively inexpensive and provide you with the needed keywords to make your website properly optimized.

Freekeywords.com and wordtracker.com are two of the most popular sites. And they do not pull their keywords out of the clear blue sky. They base their keyword ratings on various search statistics. That means you can always trust the suggested keywords they provide. They will be the actual keywords that are used by people skimming the internet.

Another important point is that the content of your site must be original. That means you should not copy or plagiarize material from other sites. A common trick people will employ is to copy an article from another site and ad a unique intro along the lines of “Here is an excellent article published on so-and-so’s site.” This trick doesn’t work. The search engines will recognize this as duplicate content and duplicate content has very little value as far as search engine rankings go. Once again, original and unique content is critical for search engine keyword success.

Fred Lotgering
LotCon Biz Solutions

Entering in the code for your Google Adsense account is just as simple.

You’ll need to be logged in to get your Adsense code. Once you’re logged in click on ‘Adsense Setup’ and on that page click on ‘Adsense for Content’. This is the basic and most common type of Adsense product.

The next step is to choose your ad type. Select ‘Ad Unit’ > Text and image ads. On the next page you’ll need to format your ad.

For optimal results, choose a border that is the same color as the area you’ll be placing the ad. If it’s white then simply select white as the border color.

After you’ve completed the formatting, you’ll then get to the stage where you can track the performance of this particular ad. This is optional but highly recommended.

To add a new channel simply click ‘Add new channel’ and use a descriptive name for this channel so that you’ll know where your clicks will come from. It’s also ideal to add the position of where you’ll be placing this ad. So if this add is for the sidebar of your page, then put in something like “scrapbooking_sidebar”.

Once this stage is completed, you’ll need to save the ad unit with a descriptive name and then click on ‘Submit and Get Code’.

You’ll then see the code which you need to copy and paste to your webpage. If you don’t know how to do this, click on the ‘Code implementation Guide’ link. Copy and past the link in the correct location of the website. We will add a video to explain the process.

Fred Lotgering
LotCon Biz Solutions.

Before inserting Adsense ads to your webpage, you need to decide where to place it.
Where are these ads placed? There are a number of options as various codes are provided. The ads can be placed in the right or left margins, the top or bottom of the page, or even in the center of the page. They will also appear on all the subpages of the site as well.

And, as previously mentioned, there is NO cost to the website owner. Google Adsense is a completely free program. You acquire the code for free, add it to your site, and then collect on the clicks. Ok, there is a little more to this process than the cursory explanation just provided.

However, on a basic level, the purpose of an Adsense niche website is to promote the Adsense ads. That means they need to be clearly displayed on the website. Often, people will place them on a site somewhat haphazardly. Others select ad placements that are ok, but ok is, well, just ok. You do not want ok because it is akin to being average.

You do not want to place your ads in an average manner. You want to do so in a manner that will maximize the rate of success for your site. A rule of thumb here is to place the ads in a manner that complements the website. Work with the design of the site and not against it. Some designs yield better results with the ads at the top of the page while other work best with the ads in the margins. Perform a little trial and error and see which placement strategy works best for you. Look for different sites using trr same niche and see how ads are placed there. Check in your Google Adsense account for the different options, like banners, skyscraper, leaderboards etc.

Fred Lotgering
LotCon Biz Solutions

Surely, there are many who wonder how they can develop and Adsense niche website if they are not familiar with website design and development. This is a legitimate concern, but it should not be the source of any worry. This is because there are a number of options available to those who need a website. Many people who have never heard of website design of development prior to discovering the concept of the Adsense niche campaign have gone on to huge success. If it wasn’t a problem for them then it shouldn’t be a problem for you. Here are a few of the ways to solve the design/development conundrum….

The first option would be to hire a design and development company to host and craft your websites. Obviously, this would come with a variety of costs. The designers and the hosting companies would have to be paid for their services. Of course, if the niche website delivers solid revenue then theses costs would be covered. And, yes, the costs of designing and developing a website are tax deductable.

A cheaper option would be to secure the service of a website company that provides templates for niche websites. These sites can cost a nominal fee per month and they are easy to navigate. You simply enter the text of your articles into the designated spots and
hit publish.

The final option, and one that doesn’t require any money, is to create the website yourself. You can use a free website builder like Kompozer (www.kompozer.net) to create your website.

On a side note, there is free website hosting companies available as well. They are not always the nicest in design and you probably will give them space on the site for their own ads. That is the tradeoff for getting a free website. For some, this is a fair trade.

Signing up for an Adsense account is not a complicated process. Often, an applicant can complete the necessary sign up steps in a few minutes. Yes, those who sign up for an Adsense account must apply for it. Google would need to approve you application as working with Google is not a “right”. However, the criteria are nothing too complex. Go to : http://www.google.com/adsense

The application form is fairly self-explanatory. The first section of the website deals with the type of websites you will be placing the advertisements. Note: You can place your Adsense code on as many websites as you like. However, when you sign up for your application you will need to list a primary website that Google will review upon processing your application. So, provide the website’s URL and then provide the language that the website is published in. While Adsense is not available in all languages, the volume of languages that are available is fairly expansive.

The next step is to make a few “promises” to Google. You will click on an agreement that you will not place any ads on your websites that are an incentive for visitors to click on the Adsense ads. Yes, it is tempting to post a notice such as “Please support this site by clicking on the ads” but it is illegal under the terms of Adsense’s service. This is because Adsense is only interested in PPC traffic from interested parties. It is not interested in providing a charitable foundation for the website publishers. Again, Google takes this very serious and if they catch you soliciting clicks on the ads, they will revoke you membership and it is doubtful they will ever trust you with an account again!

The next area of affirmation centers on promising Google you will not include any pornographic content on the site. Google wishes to remain a family friendly company. They will not subsidize anything pornographic in nature. The next step is to note whether or not you are signing up as a business or an individual. This is generally for tax purposes. Individual’s will provide a social security number (SSN) and businesses will eventually provide and employer identification number (EIN).

Then, you will need to provide your complete name and mailing address. Google does not use PayPal. It sends checks via the mail. As such, it is critical that you provide accurate information in this section. Also, Google reports all US income to the Internal Revenue Service. This is further reason why completely accurate information must be entered in this section. Adding your phone number and email is also requested in case Adsense must get in contact with you.

Finally, you will need to affirm three things. First, you will agree not to click on your own ads. Second, you will certify that you have read all the Adsense Program Policies. And, thirdly, you must certify you do not already have an approved Adsense account.

Let the truth be told: if you click on your own ads Google will find out and ban you for life! Many people have tried this and none of them have been successful! So, avoid doing this under any circumstances. Even accidentally clicking on your own ads could have serious repercussions. The Adsense Program Policies are fairly lengthy but they are well worth reading. They tell you all you need to know about staying in compliance with Adsense’ rules. And it is very important you stay in compliance if you wish to maintain your membership! And there is only one Adsense account per individual. This helps maintain the honesty and integrity of the members.

After you have filled out the information, all you need to do is click the “submit” button. More than likely, you will be approved within 3 days. Once you are approved you will receive you code. The code then needs to be placed on the appropriate section of your website. Different websites will vary in this regard. If you are unsure of where to place your code, contact your web hosting service. They can provide the answer. Once you place the code, Public Service Announcement ads will appear on your site. This is because the crawlers have yet to determine the content of your site. Once they have they will adjust the ads so that they will be more appropriate for visitors.

And speaking of your website…. Google probably will not approve your application if your primary website is, essentially, of little value. If your website has very little in terms of text content or is under construction, your application will probably be denied. Also, if the website is poorly designed, difficult to navigate or loaded with various technical issues such as broken links, it will probably be denied as well. Therefore, it is important that you have a decent website in place before applying for an Adsense account. If, however, you do have a solid website then the odds are pretty good that you will be approved! Remember, Google is looking for quality sites to do business with as quality sites are the ones that drawn in a lot of traffic.

Let’s repeat this very important point: You need a decent, well constructed, valuable for Google to approve your account!

How will you know when you are approved? Google will send you a confirmation email. You simply click on the link and you are in business. However, you will need to build you business so that it is a solid revenue generator. While there is no hard and fast rules as to what is or isn’t the best Adsense strategy, there are a few tried and true methods that are helpful. We’ll explore some of those methods next…..

Fred Lotgering
LotCon Biz Solutions

In order to earn money from Adsense you will need a viable venue on the web that will attract visitors. This comes in the form of a niche website. As the name implies, a niche website is a website that appeals to a certain audience. Through targeting this audience and attracting them to the site, you will also provide them with exposure to the many Adsense ads that will appear on the site itself.

For example, there are many people who love science-fiction. As such, a niche website that deals with the subject of science-fiction could attract legions of fans. They would then see various Adsense ads that deal with their favorite collectibles, hobbies, and memorabilia. Upon visiting your niche site, these fans would then patronize the Adsense ads.

While science-fiction is a broad topic, please do not assume that all niche websites need to center on a broad topic. Using science-fiction as an example once again, you could develop a niche website that would deal with a subset if the genre, a specific television program or movie, or a favorite author. And, of course, this same strategy can be applied to any subject matter you select as your niche site.

However, some may contend that niche websites that promote a product or service will be less successful than one that promotes a hobby or interest. Such an assessment may or may not be true depending upon the way the niche website is crafting. If the website is informative or entertaining then it will not turn off its visitors. This means they will stay around for a while and, hopefully, patronize the Adsense ads that appear on the site.

And, of course, quantity is helpful as well. If one niche website is drawing an audience and revenues, then two websites will give you the potential to draw twice as much. Of course, dozens of websites will have the potential to provide an unending supply of revenues. After all, the more websites you have out there, the more Adsense ads you will have floating on the net. This will dramatically increase the potential for earning revenues.

However, it is important to not confuse quantity with quality. Slopping together hastily composed websites and tossing them out into cyberspace is not the way to earn Adsense income. If it were then no one would need a job as it would only take five minutes to make an amateurish niche website. And, no, amateurish is not the way to run any business venture.

Instead, take your time with each niche website you create. Make sure they follow all the established rules of quality website design and presentation. Ensure that the content of the website is valuable and worth reading. Make the site look like a professional, quality work and not a rush job. Do this with every website you create. This will greatly increase the odds of success.

Fred Lotgering
LotCon Biz Solutions