It is critically important that the content provided on the website is both informative and/or entertaining. When people come across you site, you want them to stay. Or, better yet, you want them to frequent the site. If they appear on the site for a few seconds and leave, they will not be around long enough to click on the Adsense. Of course, if they are not clicking on the ads then your niche site simply is not going to draw any money.

The text does not have to be anything academic or visionary. They just need to be well written and interesting. Yes, this is a basic approach to creating content but it is an effective approach. Without it, your niche website will not have much value. That means it won’t be generating any revenue. Conversely, a well composed website with excellent text might yield a great revenue stream.

Embedding of Keywords

What are keywords? These are the words that the search engines will scan in order to ascertain what you site is about. This allows the search engines to match your website with the subject matter that people are looking for. This brings us to our next point….

Keywords are also the common terms that people will plug into search engines when they are looking for information. For example, if your Adsense website revolves around the subject of Halloween costumes, you would want to use keywords that people would commonly use when searching for costumes. Examples of these keywords would be adult Halloween costumes, kid’s Halloween costumes, sexy Halloween costumes, plus-sized Halloween costumes among others.

You do not want the text to be “stuffed” (overused) with keywords. This is frowned upon by search engines and it does not make for good website copy. This means the search engines might even go so far as to ignore your website they may assume it to be a spam website. It will also turn off readers. If the text and the copy of the websites are weak and loaded with nonsensical collections of keywords, visitors won’t stick around. After all, what is in it for them reading poorly written copy?

In general, it is best to stick with one keyword per 100 words of text. Make sure the text is professional written and entertaining. Never sacrifice quality at the altar of keyword content as this would be self-defeating.

Additionally, the presence of the keywords will convey site information to the Adsense ads. This will ensure that your website’s Adsense ads correspond with the content of your site. It is not impossible for a poorly optimized site to create Adsense ads that have nothing to do with the content of the site. Needless to say, such a situation would be disastrous as far as revenue earnings go.

Also, it is helpful to include the main keyword in the title of the website page. Again, if your site deals with Halloween costumes, then Halloween costumes should appear in the title!

But, what can you do if you are unsure as to what keywords you should use? There are subscription services that can provide the response you need. What these services do is they track the statistics of commonly used search engine keyword terms. If you were to type on Halloween costumes, the service would present the most common keywords associated with Halloween costumes. These services are relatively inexpensive and provide you with the needed keywords to make your website properly optimized.

Freekeywords.com and wordtracker.com are two of the most popular sites. And they do not pull their keywords out of the clear blue sky. They base their keyword ratings on various search statistics. That means you can always trust the suggested keywords they provide. They will be the actual keywords that are used by people skimming the internet.

Another important point is that the content of your site must be original. That means you should not copy or plagiarize material from other sites. A common trick people will employ is to copy an article from another site and ad a unique intro along the lines of “Here is an excellent article published on so-and-so’s site.” This trick doesn’t work. The search engines will recognize this as duplicate content and duplicate content has very little value as far as search engine rankings go. Once again, original and unique content is critical for search engine keyword success.

Fred Lotgering
LotCon Biz Solutions


Filed under: Adsense Income

Like this post? Subscribe to my RSS feed and get loads more!