It is important to delve into the specifics of the content. Specifically, a niche website should embody the look and feel of a newsletter or online magazine. That means it should have a number of articles on it for the visitors to read. These articles are commonly referred to as website content and it is critical for placement in the search engines and for maintaining visitors.

Remember the good old days of the early 1990’s where websites contained sparse text, a few pictures, and a huge advertising come to purchase? If you do then you realize these were not so much the good old days as much as they were the dark ages of website design. Do such sparsely designed websites still exist? Yes, but you will have a hard time finding them as they have essentially been dropped down an Orwellian search engine black hole. To survive in today’s day and age, websites need to have well crafted prose. Without it, the site is essentially worthless as far as Adsense revenue generating.

The search engines thoroughly frown on websites with little or no content. When it comes to ranking a website in terms of its numerical importance, sites that have more content will be given preferential treatment than those with limited content. This is because a site offering a number of excellent free articles will certainly be more worthwhile to readers than those sites without content.

And speaking of readers, those that come across your website need a reason to stay around. If all you have are a few pictures and a little bit of writing, even if it is good material, it doesn’t exactly take a long time to skim 100 words and two photos! Also, such sparse information does very little for stimulating the imagination or emotions of the reader. In short, it becomes a marginally positive experience and the reader will invest a small amount of time on the site and then leave. Does this sound like the type of visitor who will be clicking on your Adsense ads? Hardly! You really have to give the reader something to offer.

How many articles should the website contain? At minimum, you will need five. However, five to ten can be a better amount of articles. The reasons you want several articles are varied and they are all important. Namely, not everyone will have an interest in every topic you write about. When you provide the visitors with up to ten different topics you will probably present the visitor with a few topics he will be interested in reading. Therefore, he may read several of the articles. This will bring him into contact with the various Adsense ads on the pages the articles are placed on. So, the more choices of articles the more articles a visitor may read and the more Adsense ads the reader might click on. Conversely, too few article topics could dissuade many visitors from sticking with the site.


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