Before inserting Adsense ads to your webpage, you need to decide where to place it.
Where are these ads placed? There are a number of options as various codes are provided. The ads can be placed in the right or left margins, the top or bottom of the page, or even in the center of the page. They will also appear on all the subpages of the site as well.

And, as previously mentioned, there is NO cost to the website owner. Google Adsense is a completely free program. You acquire the code for free, add it to your site, and then collect on the clicks. Ok, there is a little more to this process than the cursory explanation just provided.

However, on a basic level, the purpose of an Adsense niche website is to promote the Adsense ads. That means they need to be clearly displayed on the website. Often, people will place them on a site somewhat haphazardly. Others select ad placements that are ok, but ok is, well, just ok. You do not want ok because it is akin to being average.

You do not want to place your ads in an average manner. You want to do so in a manner that will maximize the rate of success for your site. A rule of thumb here is to place the ads in a manner that complements the website. Work with the design of the site and not against it. Some designs yield better results with the ads at the top of the page while other work best with the ads in the margins. Perform a little trial and error and see which placement strategy works best for you. Look for different sites using trr same niche and see how ads are placed there. Check in your Google Adsense account for the different options, like banners, skyscraper, leaderboards etc.

Fred Lotgering
LotCon Biz Solutions