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	<title>Home Office Products Business Blog &#187; Sales Strategies</title>
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	<link>http://homeofficeproducts.com/blog</link>
	<description>Home Business Solutions and information on all the Business Products you might need!</description>
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		<title>Good Branding Makes Money</title>
		<link>http://homeofficeproducts.com/blog/2010/01/good-branding-makes-money/</link>
		<comments>http://homeofficeproducts.com/blog/2010/01/good-branding-makes-money/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 22:55:42 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Branding Yourself]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=159</guid>
		<description><![CDATA[Who Else Wants to Spread Their Name All Over The Internet? Is Your Ego Deflated Whenever You Google Your Name? Want To Change That Feeling? Brand Yourself, Creating Online Name Recognition!]]></description>
			<content:encoded><![CDATA[<p></p><p>Branding is a bottom line issue.  Sure, it’s nice to be recognized.  It’s fun to have a reputation, credibility and a little fame.  The value of those things pales in comparison to the fact that good branding can improve your financial picture.  Branding Yourself  and Name Recognition can put more money in your pocket. Below are just a few of the ways that can improve recognition.</p>
<p><strong>First</strong>, it increases the number of prospective customers you’ll encounter.  When you’re established as a leader in your niche and a become a recognized element of its landscape, people will check in on you.  They’ll want to see what you have to offer by virtue of the fact that you’re well-known.  People just refuse to ignore those who have strong reputations.  They check with them first, instead.</p>
<p><strong>Second</strong>, it will improve your conversion rates for those prospects.  Marketing is an exercise in persuasion and your ethos is a key component of your message’s persuasiveness.  When you have a solid reputation and are thought of as the “go to” person, people listen more carefully and accept your statements more readily.  Good branding makes all of your marketing messages more powerful.</p>
<p><strong>Third</strong>, quality branding allows you to charge more money for your products or services.  In order to successfully manage prices that are higher than those of your competitors, you must be able to differentiate yourself from the rest of the pack.  That’s what good branding does.  It sets you apart from the others, which allows you greater latitude in pricing.  When you’re the big enchilada, you can successfully hold out more money than those little tacos do!</p>
<p><strong>Fourth</strong>, effective branding opens the door to new opportunities.  When you’re the low person on the proverbial totem pole, very few people are going to come knocking on your virtual door with lucrative joint venture offers or other opportunities.  When you wield the kind of influence that comes with strong branding efforts, that changes.  You’re suddenly in demand and you’ll have more chances to work with others on deals that can significantly improve your bottom line.</p>
<p>That’s an impressive list of advantages!</p>
<p>Now, ask yourself a question.  Are you making a point to aggressively brand yourself and your business?  Are you doing everything you can to secure these advantages?</p>
<p>If you didn’t answer with a resounding “YES,” you need to consider making a point of increasing your work in this critical area.  Branding offers so much while requiring relatively little on your part.  It’s not a complicated process and it isn’t an expensive one, either.</p>
<p>Start seeing more prospects, successfully selling to a greater percentage of them, charging more and uncovering new moneymaking opportunities by making a commitment to improve your branding efforts.</p>
<p>Who Else Wants to Spread Their Name All Over The Internet? Is Your Ego Deflated Whenever You Google Your Name? Want To Change That Feeling? Here is what you need: &#8220;<a href="http://lotcon.biz/products/Branding/">Brand Yourself, Creating Online Name Recognition</a>&#8221;   This 70+ pages eBook shows you many ways how to improve your Online Name Recognition. </p>
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		<title>Advanced Twitter Marketing System for Small Business Owners!</title>
		<link>http://homeofficeproducts.com/blog/2009/05/advanced-twitter-marketing-system-for-small-business-owners/</link>
		<comments>http://homeofficeproducts.com/blog/2009/05/advanced-twitter-marketing-system-for-small-business-owners/#comments</comments>
		<pubDate>Fri, 22 May 2009 17:32:36 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[Business Branding]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Marketing Ssytem]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=106</guid>
		<description><![CDATA[Doug Champigny's Advanced Twitter Marketing System Reveals Little-Known Secrets Of The Twitter Marketing Pros... Including How To Skyrocket Your Targeted Traffic, Your List Building &#038; Your Profits From Your Marketing Efforts On Twitter - In Less Time!]]></description>
			<content:encoded><![CDATA[<p></p><p><strong><br />
Just released, the first real &#8220;Marketing&#8221; oriented Twitter Systen. Look to the Advanced Twitter Marketing testimonials! Tangible Results within 72 hours!</strong></p>
<p>This one&#8217;s NOT a carbon copy of all the other Twitter guides floating around &#8211; not by a long shot! I&#8217;ve trimmed the whole system down to pure biz so that you don&#8217;t waste a moment of your time while using Twitter &#8211; every action is designed to bring you results.</p>
<p><strong>Doug Champigny&#8217;s <a href="http://www.lotcon.biz/linkto/AdvancedTwitter">Advanced Twitter Marketing System</a> Reveals Little-Known Secrets Of The Twitter Marketing Pros&#8230; Including How To Skyrocket Your Targeted Traffic, Your List Building &#038; Your Profits From Your Marketing Efforts On Twitter &#8211; In Less Time!</strong></p>
<p>Discover The Power Of <a href="http://www.lotcon.biz/linkto/AdvancedTwitter">Advanced Twitter Marketing</a>, a System so powerful even &#8220;The Big Dogs&#8221; are amazed when they see the results: Targeted Traffic, Opt-Ins, Profits &#038; Hundreds Of TARGETED Followers&#8230; in the first few days alone!</p>
<p>Follow along Step-By-Step with the <a href="http://www.lotcon.biz/linkto/AdvancedTwitter">Advanced Twitter Marketing System</a> and you will&#8230;<br />
- Learn the Important TWITTER CONCEPTS most people don&#8217;t &#8216;get&#8217;!<br />
- Discover why you should LAUGH at most Twitter advice you read!<br />
- Why effective RETWEETING is an Advanced Twitter Marketing must!<br />
- Discover the TRUTH about who&#8217;s seeing your tweets &#8211; not what you think!<br />
- Learn how to choose the best Twitter ID for YOUR online business!<br />
- Find out who your VERY FIRST FOLLOW should be &#8211; and why!<br />
- Discover which Free Software makes everything MUCH EASIER for you!<br />
- Learn which Social Site&#8217;s service will PROTECT you from most un-follows!<br />
- Discover why your following is growing so SLOWLY &#8211; It&#8217;s NOT your tweets!<br />
- Learn the secrets to building a TIGHTLY-TARGETED following in any niche!<br />
- Discover how to have HUNDREDS of targeted followers in your FIRST FEW DAYS!<br />
- Learn how to effectively deal with Twitter&#8217;s FOLLOW/FOLLOWERS RATIO!<br />
- Discover the secret to MAXIMIZE YOUR RESULTS with MINIMAL TIME INVESTED!<br />
- Discover the EASIEST way to BUILD LISTS and MAKE MONEY using Twitter!<br />
- Learn why EVERY AFFILIATE can make more by using Twitter &#8211; even NEWBIES!<br />
- Discover how to DRIVE MASSIVE TRAFFIC to your BLOG using a free plug-in!<br />
- Discover the &#8217;5-column&#8217; strategy that keeps your following GROWING FAST!<br />
- Learn WHEN to use OTHER MARKETING ACTIVITIES to build your following!<br />
- Discover ADVANCED SECRETS to SAVE your growth from becoming stagnant!<br />
- AND MUCH, MUCH MORE&#8230;.</p>
<p>The <a href="http://www.lotcon.biz/linkto/AdvancedTwitter">Advanced Twitter Marketing System</a> can help build your opt-in lists, drive targeted traffic to your sites &#038; affiliate links and help you ring up bigger profits &#8211; Harness the TRUE POWER of Web 2.0 technologies today!<br />
Highly recommended!</p>
<p>Fred Lotgering<br />
LotCon Biz Solutions</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Can Online Business Owners Profit from Twitter?</title>
		<link>http://homeofficeproducts.com/blog/2009/05/can-online-business-owners-profit-from-twitter/</link>
		<comments>http://homeofficeproducts.com/blog/2009/05/can-online-business-owners-profit-from-twitter/#comments</comments>
		<pubDate>Wed, 06 May 2009 01:11:37 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=95</guid>
		<description><![CDATA[Twitter is fast, free and simple way to get immediate results for your online business. You can increase your traffic today, and reap the benefits quickly.  ]]></description>
			<content:encoded><![CDATA[<p></p><p>Twitter is a hot social networking tool, but can online business owners really profit from it, or is it just a way to pass the time?</p>
<p>Sure it can help! Twitter is fast, free and simple way to get immediate results for your online business. You can increase your traffic today, and reap the benefits quickly.</p>
<p>Here is en excellent resource to get you started: <a href="http://www.roadtotwittersuccess.com/">The Road To Twitter Success!</a></p>
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		<title>The secret to going straight to your prospect&#8217;s subconscious mind!</title>
		<link>http://homeofficeproducts.com/blog/2009/05/the-secret-to-going-straight-to-your-prospects-subconscious-mind/</link>
		<comments>http://homeofficeproducts.com/blog/2009/05/the-secret-to-going-straight-to-your-prospects-subconscious-mind/#comments</comments>
		<pubDate>Tue, 05 May 2009 23:36:42 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[Sales Strategies]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=92</guid>
		<description><![CDATA[So what&#8217;s the secret to going straight to your prospect&#8217;s subconscious? Wait for the special launch may 17th! Pre-register HERE! Fred Lotgering LotCon Biz Solutions Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p></p><p>So what&#8217;s the secret to going straight to your prospect&#8217;s subconscious?</p>
<p><code><object	classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0" width="480" height="480" id="movieplayer240" align="middle"><param name="FlashVars" value="fileNumber=0&#038;startStreaming=true&#038;moviePath=http://turbomovies.051709.com/4/movie4.flv&#038;movieLength=77&#038;finalRedirectURL=&#038;redirNewWindow=_self"><param name="allowScriptAccess" value="sameDomain" /><param name="movie" value="http://turbomovies.051709.com/movieplayer240.swf"/><param name="quality" value="high"/><param name="bgcolor" value="#ffffff"/><embed src="http://turbomovies.051709.com/movieplayer240.swf" FlashVars="fileNumber=0&#038;startStreaming=true&#038;moviePath=http://turbomovies.051709.com/4/movie4.flv&#038;movieLength=77&#038;finalRedirectURL=&#038;redirNewWindow=_self" quality="high"bgcolor="#ffffff" width="480" height="480" name="movieplayer240" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /><br />
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<p>Wait for the special launch may 17th!</p>
<p><a href="http://www.lotcon.biz/linkto/delaverian">Pre-register HERE!</a></p>
<p>Fred Lotgering<br />
LotCon Biz Solutions</p>
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		<title>Twitter Marketing – Twitter Profits &#8211; Twitter Effect</title>
		<link>http://homeofficeproducts.com/blog/2009/04/twitter-marketing-profits-effect/</link>
		<comments>http://homeofficeproducts.com/blog/2009/04/twitter-marketing-profits-effect/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 19:17:09 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[Twitter. Strategies]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=82</guid>
		<description><![CDATA[Use these powerful Twitter Effect 2.0 Videos &#038; skip the steep learning curve as you discover how to use Twitter for Affiliate Marketing, Internet Marketing and Niche Marketing!]]></description>
			<content:encoded><![CDATA[<p></p><p><strong><br />
Shouldn&#8217;t you too be building a following of thousands waiting for your next TWEET? Use Twitter to promote YOUR Business!</strong></p>
<p>There&#8217;s been enough buzz about Twitter that you probably already know it&#8217;s the hottest Web 2.0 Social Networking site online today, right? And enough buzz about making money with Twitter, marketing on Twitter, that you know people have found ways to profit using Twitter, right?</p>
<p>Use these powerful <a href="http://www.lotcon.biz/linkto/twitter">Twitter Effect 2.0 Videos</a> &#038; skip the steep learning curve as you discover how to use Twitter for Affiliate Marketing, Internet Marketing and Niche Marketing!</p>
<p>Just some of the powerful <a href="http://www.lotcon.biz/linkto/twitter">Twitter Marketing Secrets</a> revealed in The Twitter Effect Videos…….<br />
Tweet,<br />
Tweet -Learn why Twitter is so amazing and what it can do for you and your marketing efforts in terms of targeted traffic that you never have to pay for!</p>
<p>Twitter Tools<br />
A ton of cool Twitter Tools will be explained &#8211; including ones you could never even imagine existed &#8211; and are dissected so you know which ones to use and which ones to avoid like the plague!</p>
<p>Your Profile<br />
The most important part of using Twitter&#8230; It even helps determine your ability to generate targeted traffic from your Twitter marketing. Get this wrong and your campaign&#8217;s in big trouble!</p>
<p>Getting Followers<br />
Learn how to get people to follow you so that you can market to them and get them to your websites, blogs and affiliate links to generate traffic and sales!</p>
<p>Generating Targeted Traffic<br />
You will learn how to drive visitors to your website in a way that pleases Twitter and your followers, making you money at the same time!</p>
<p>Mastering Twitter Marketing<br />
Once you complete this simple 4-video course, you will have all the knowledge you need to conquer Twitter and use it for marketing without all the questions you have right now!</p>
<p>Well, if you&#8217;re ready to stop wasting time and start achieving true success with your Internet marketing, niche marketing or affiliate marketing with Twitter, then you REALLY want to watch these <a href="http://www.lotcon.biz/linkto/twitter">Twitter Effect</a> videos! To find out why, and how to download the Twitter Effect videos right now, read on &#8211; or jump straight to the Twitter Effects sales page now!</p>
<p>http://www.lotcon.biz/linkto/twitter</p>
<p>Fred Lotgering<br />
LotCon Biz Solutions</p>
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		<title>Cold Calling Strategy From The Past</title>
		<link>http://homeofficeproducts.com/blog/2009/03/cold-calling-strategy-from-the-past/</link>
		<comments>http://homeofficeproducts.com/blog/2009/03/cold-calling-strategy-from-the-past/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 13:48:40 +0000</pubDate>
		<dc:creator>Fred Lotgering</dc:creator>
				<category><![CDATA[Sales Strategies]]></category>
		<category><![CDATA[buyers]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[customer services]]></category>

		<guid isPermaLink="false">http://homeofficeproducts.com/blog/?p=61</guid>
		<description><![CDATA[It becomes more important to optimize your communication to the buyer contacting you and feel a warm, sincere welcome from you. This must be optimized for your website, your help desk, your e-mail system and your phone system]]></description>
			<content:encoded><![CDATA[<p></p><p>Have you heard of the word – ‘cold calling’? Have you ever wondered why people used the term ‘cold calling’? Because you will most probably receive a ‘chilly’ response from the other side!</p>
<p>Let’s be totally honest with ourselves here. You don’t like to receive a call from a stranger (unless you are extraordinarily friendly or if they inform you that you’ve just won the lottery).  Nobody likes to receive a call from a stranger – especially one who is trying to sell you something.</p>
<p>Cold calling is now one of the most ineffective ways to ‘market’ a product – by intruding into the privacy of a prospect that isn’t too keen on receiving your call. You will also need to overcome tremendous resistance and have nerves of steel (to withstand the rejection). It does nothing to educate the customer about your product and you won’t get very far with your sales force.</p>
<p>In the 21st century, the seller doesn’t go to the buyer – the buyer finds the seller and the ball SHOULD be on the seller’s court. If the buyer is the dictator, they will look down on the seller and it becomes very important to communicate the benefits of the product because they don’t have an open mind! So it becomes more important to optimize your communication to the buyer contacting you and feel a warm, sincere welcome from you. This must be optimized for your website, your help desk, your e-mail system and your phone system (so many internet businesses do not even list one). </p>
<p>People prefer to seek out their own merchants. All they need to do is switch on Google and type a few words into that little box. They don’t need a salesman to call them up.</p>
<p>Are you still using &#8220;cold calling&#8221;? What is your current experience?</p>
<p>Fred Lotgering<br />
LotCon Biz Solutions Worldwide</p>
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