Even if you have never made a cent with Adsense ™, it still has changed your life forever.

If you can recall life before Adsense you will remember a world in which most of your information came from few sources. At any given point in the United States you could expect to be exposed to only a handful of television and radio stations (probably owned by the same company) and one or two local daily news papers plus as many national magazines as you had ordered.

That was the way it was as you were growing up and the way it was essentially before you born, for your mother and father as they were growing up (with possibly the amount of television stations difference, depending on your age).

Why hadn’t things changed for such a long period of time?

Publishing was expensive and getting national deep pocketed advertisers to offset the cost was difficult.

It was hard to compete as a start-up publisher and it’s was not just about the money. And the following is part of the reason why.

Did you ever think about how powerful companies with solid reputations lend credibility to the content they are shown next to?

Imagine picking up a magazine and flipping through it at a doctors office. The first things that will catch your attention are the advertisements. If you are familiar with the ads you will probably read it.

Studies have shown that when readers are shown content, surrounded by ads to products they know and trust, they immediately draw conclusions that the content is also relevant to them.

A start up publication even when publishing cost were as low (as they where on the Internet back then) would have killed for a chance to land big name advertisers to lend that physiological boost to his or her publications.

That’s what Adsense did.

Adsense blew the old world completely apart. They made it possible for everyone to have national ads on there publications.

Thus thousands of new sources of information sprung up. Advertisers then had many more opportunities to bring there message to the public.

As more and more opportunities to bring the message out for advertisers became available, the old media’s had to drop its prices for advertisers, as profits fell so did the old media.

The old media will never be able to recover and we will forever be given more access to more avenues of information thanks to Adsense.

We are also guaranteed that every portion of our lives and every form of human communication in the future will also carry some form of advertisement with it.

Read more about “The ADSENSE ™ RESURRECTION” and why Adsense is Far from Dead in our Free Business Report.

Success!
Fred Lotgering

Like anything else, you’ll get out of Google Adsense what you put into it.

The following optimization tips can help you grow your Google Adsense dollars:

Write interesting content and write every day.

Have more than one site. The more sites you have, the more ads have the potential
to get clicked.

Set up channels and monitor your statistics across all sites. If one site is performing
poorly, consider changing the content or the ad layout. Experiment!

Change the ad layout and notice which layout works the best for you. There are
many different layout options and there’s no way you can know going in which
one will perform the best.

If you’re blogging, writingup.com has a list of profitable topics. They state that
you don’t have to write on those topics but you might give it a try or at least plug
some of them in to the search engines.

Google different key words and phrases and notice how much and what kinds of content and ads you see.

Don’t be afraid to ask questions.

If a website is published but it is of little consequence in the search engines, is it really a website? Yes, and it will be a website no one visits! Needless to say, this would not be a good thing for a website that is intended for stimulating Adsense revenue. On a baseline level, an Adsense website will need traffic in order to generate revenue. If no one is visiting the website then no one will be clicking on the ads. While there are many ways to stimulate traffic, a solid presence in the search engine is critical. This is why you must optimize your website for the search engines.

What is meant by optimizing a website? It simply means crafting the website in such a way that it can achieve the maximum benefit from the search engines. That is, it embodies a number of traits that aid in directing organic traffic from those who frequent the search engines.

Of course, you need to submit your site to the search engines first. Most people realize this. However, they will often only submit their sites to the top search engines: Yahoo, Google, MSN, and AOL. Now, it is critical that you submit to these sites. But, it is also important to submit the URL of the website to the smaller search engines as well. Look, it is free to submit to these engines and they do get some traffic. So, why not take advantage of them? If you are worried about the time commitment needed to submit to these search engines, don’t fret. There are a number of free automated services that will submit your site of smaller search engines. Again, these services are there. Why not take advantage of them?

Now, back to the subject of optimizing the websites….

Optimizing websites is not as tough as some assume. All it takes is following a few simple steps and you will have a website that will attract a great deal of organic traffic. One of the best ways to do this is to place a variety of helpful keywords within the text of the website.

Fred Lotgering
LotCon Biz Solutions
Grab The Traffic Blog

While we have discussed how to place the needed content on the articles, we have not discussed what to write about. This is a critical point because the subject matter of your articles will determine whether or not people will be willing to read them. If you subjects are too dull, banal, or esoteric you may not attract a number of visitors to your website. However, if the topics are original, engaging, and unique they will surely draw the attention of a number of readers. But, how can you specifically come up with a topic if you have a little case of writer’s block. Well, it wouldn’t hurt to see what others have to say on the same subject matter.

Articles directories are an excellent resource on every topic under the sun. Visiting a popular article directory such as EzineArticles.com could provide the inspiration that you need in order to come up with a number of great topics. Reading these various articles will surely provide inspiration of a starting point for further research. Often, people will bang their heads against the wall trying to come up with a subject for an article; but, it would be much easier to skim the internet looking for inspiration. This will deliver more results that trying to come up with every article idea on your own.

And, no, this does not mean you crib other people’s articles and paraphrase them. This would not be a very honest approach to developing your niche website. Instead, your goal is to look at the material as a source of coming up with your own ideas. For example, let’s say you come across an article in a directory that covers “5 Ways to Make Your House More Energy Efficient”. You read the article and you have serious disagreements. Rather than dismiss the articles, you can use it as basis for an article that covers your perspective on making a house more energy efficient.

Or, in a more positive light, you could take one of the five tips and expand a full article on it. Really, there is no limit to what you can do. No matter what idea pops into your head, you can use that idea as a means of expanding the idea into an article. Who knows? Maybe you will come up with a whole host of ideas as you do your research. All of these ideas can become the basis for a treasure trove of articles. Simply take a basic idea and expand upon it. That is probably the best way to come up with article ideas.

You could also use the article directories as a means of exploring what works and what does not work in the articles you craft. When you spend enough time on article directories, you will probably find yourself asking “How did this article ever get published?” Yes, there may be a number of poor articles you come across. Don’t ignore
them out of hand. Look at the weaknesses of the articles and analyze why they are weak. Use this reflection as a means of improving your own niche site’s content.

And, of course, you will also want to explore the good and sometimes great articles you come across. Make mental notes about what is appealing in these articles and what makes them work so well. Use them as a guide to make sure the quality standards of the articles on your niche site are high. This is important because high standards will aid in pulling in traffic.

As we mentioned, keywords are critical within the body of the text. However, there are other “spots” that the keywords can be placed in. Namely, you can place the keywords in the title of the article, headlines, and sub-headlines. These additional components of the text can also be boldfaced to draw additional attention to them.

Keep in mind, the search engines run on automated codes. That means they are programs to look for certain things in a website. Headlines and sub-headlines stick out to the search engines. This is doubly true when the headlines contain critical and illustrative keywords. So, a solid mix of distinctive headlines that contain keywords is a good search engine optimization tactic. Then there is another benefit as well. Visitors love those headlines!

When people come across a website they are not nose to nose with the computer screen. They are looking at it from their chair a foot or two away. From such a distance, it is not exactly easy to make out what is on the screen unless they look closer and read the words. That’s fine as most people will give a website a closer “look see” before moving on. There is, however, a way you can make sure that fewer people move on. Yes, the addition of keyword containing headlines will aid in catching their eyes.

How does this occur? Once again, let’s look at the example of the person looking at the screen from a reasonable distance. The person is innocuously surfing the internet, clicking on page links, and comes across a page that boldly proclaims HOW GOLD INVESTMENT IS SAFER THAN CURRENCY. This is the clear headline to the article and it distinctly tells the individual what the website is all about. That means he will stick around and read it particularly if he is interested in new and safe investment strategies. And, of course, these headlines also fit into the overall process of defining the Adsense ads. This is because they will be sending vital information to the Adsense spiders regarding what ads to display. The words gold, investment and currency will aid greatly in this regard. However, one headline is not enough to raise the odds that the Adsense headlines will display ads related to gold investment. As such, using the keyword gold investment in two other sub-headings as well as in the article itself would tip the Adsense ads’ subject in your favor.

Now, at this point, some may be asking if there really is a lot of money in Adsense?

Believe it or not, there are a number of websites that pull in upwards of $200,000 PER MONTH in Adsense revenue. Yes, there are websites that earn well over a million dollars a year from Adsense. If that is not an inspiration for signing up for Adsense then nothing is! Does this mean that all you have to do is sign up for Adsense and you are an immediate millionaire? No, it doesn’t. The amount of money that you will earn from Adsense will be based on how much traffic your website gets. So, let’s delve into the subject of traffic, SEO, and link building….

Now, does there need to be a specific length to the articles appearing on the niche website. This is a slightly difficult question to answer because content dictates length. That is, you want to write a good article with good content. It the article naturally comes out to 500 words, you will not make it better by forcing it to be a 700 word article. Padding or lengthening the article will become obvious because such an article will contain tons of words and phrases will not yield an article that is worth reading.

Similarly, you do not want an article that is too short. A 200 word article is not an article. It is a paragraph! You should shoot for a minimum of 400 words. 500 – 750 word articles would be fine provided, of course, they are well written. 1200 – 1500 word articles would be ideal since they can flesh out their subject matter in a great deal of depth. Most magazine articles fall into this very word length because covering a subject in a cursory manner is not always a good way to sustain a readership.

Can you write extremely long 5,000 word articles? It is possible if the subject you are writing about can sustain such depth. An article on the subject of the Pacific battles of World War Two would need such enormous length. Just be sure that you do not publish the entire article in one column down the website’s page. This would not make for great website design. Also, much of the text might be below the “cut off” point of the Adsense ad columns. You do not want people to ever end up on a part of the niche website that does not have ads clearly displayed. If your visitors cannot click on your ads then what value would the website possess?

Instead, opt to break a 5,000 word article into five pages at 1,000 words each. At the end of one page, place a link that continues the article on another page. This will ensure that the readers are always in contact with the ads. It also makes for a much more aesthetically pleasing website design.

Of course, no matter what the length of the article may be it is of paramount important to never lose site of the necessary keywords. That means the keyword density would need to be maintained throughout all the subpages. This is critical because once the keywords are out of concert with the content of the articles then it will be doubtful people will click on them.

Adding and updating articles to your website at regular intervals is not a bad idea either. Look at it this way, if people loved the 5 – 10 articles you have written, they will certainly look forward to reading the next 5 – 10 articles. (That’s why Stephen King has been in business since 1975) Adding new articles here and there will keep attracting old readers back to your sight. They will also aid in attracting new readers as well.

It is important to delve into the specifics of the content. Specifically, a niche website should embody the look and feel of a newsletter or online magazine. That means it should have a number of articles on it for the visitors to read. These articles are commonly referred to as website content and it is critical for placement in the search engines and for maintaining visitors.

Remember the good old days of the early 1990’s where websites contained sparse text, a few pictures, and a huge advertising come to purchase? If you do then you realize these were not so much the good old days as much as they were the dark ages of website design. Do such sparsely designed websites still exist? Yes, but you will have a hard time finding them as they have essentially been dropped down an Orwellian search engine black hole. To survive in today’s day and age, websites need to have well crafted prose. Without it, the site is essentially worthless as far as Adsense revenue generating.

The search engines thoroughly frown on websites with little or no content. When it comes to ranking a website in terms of its numerical importance, sites that have more content will be given preferential treatment than those with limited content. This is because a site offering a number of excellent free articles will certainly be more worthwhile to readers than those sites without content.

And speaking of readers, those that come across your website need a reason to stay around. If all you have are a few pictures and a little bit of writing, even if it is good material, it doesn’t exactly take a long time to skim 100 words and two photos! Also, such sparse information does very little for stimulating the imagination or emotions of the reader. In short, it becomes a marginally positive experience and the reader will invest a small amount of time on the site and then leave. Does this sound like the type of visitor who will be clicking on your Adsense ads? Hardly! You really have to give the reader something to offer.

How many articles should the website contain? At minimum, you will need five. However, five to ten can be a better amount of articles. The reasons you want several articles are varied and they are all important. Namely, not everyone will have an interest in every topic you write about. When you provide the visitors with up to ten different topics you will probably present the visitor with a few topics he will be interested in reading. Therefore, he may read several of the articles. This will bring him into contact with the various Adsense ads on the pages the articles are placed on. So, the more choices of articles the more articles a visitor may read and the more Adsense ads the reader might click on. Conversely, too few article topics could dissuade many visitors from sticking with the site.

Entering in the code for your Google Adsense account is just as simple.

You’ll need to be logged in to get your Adsense code. Once you’re logged in click on ‘Adsense Setup’ and on that page click on ‘Adsense for Content’. This is the basic and most common type of Adsense product.

The next step is to choose your ad type. Select ‘Ad Unit’ > Text and image ads. On the next page you’ll need to format your ad.

For optimal results, choose a border that is the same color as the area you’ll be placing the ad. If it’s white then simply select white as the border color.

After you’ve completed the formatting, you’ll then get to the stage where you can track the performance of this particular ad. This is optional but highly recommended.

To add a new channel simply click ‘Add new channel’ and use a descriptive name for this channel so that you’ll know where your clicks will come from. It’s also ideal to add the position of where you’ll be placing this ad. So if this add is for the sidebar of your page, then put in something like “scrapbooking_sidebar”.

Once this stage is completed, you’ll need to save the ad unit with a descriptive name and then click on ‘Submit and Get Code’.

You’ll then see the code which you need to copy and paste to your webpage. If you don’t know how to do this, click on the ‘Code implementation Guide’ link. Copy and past the link in the correct location of the website. We will add a video to explain the process.

Fred Lotgering
LotCon Biz Solutions.

Before inserting Adsense ads to your webpage, you need to decide where to place it.
Where are these ads placed? There are a number of options as various codes are provided. The ads can be placed in the right or left margins, the top or bottom of the page, or even in the center of the page. They will also appear on all the subpages of the site as well.

And, as previously mentioned, there is NO cost to the website owner. Google Adsense is a completely free program. You acquire the code for free, add it to your site, and then collect on the clicks. Ok, there is a little more to this process than the cursory explanation just provided.

However, on a basic level, the purpose of an Adsense niche website is to promote the Adsense ads. That means they need to be clearly displayed on the website. Often, people will place them on a site somewhat haphazardly. Others select ad placements that are ok, but ok is, well, just ok. You do not want ok because it is akin to being average.

You do not want to place your ads in an average manner. You want to do so in a manner that will maximize the rate of success for your site. A rule of thumb here is to place the ads in a manner that complements the website. Work with the design of the site and not against it. Some designs yield better results with the ads at the top of the page while other work best with the ads in the margins. Perform a little trial and error and see which placement strategy works best for you. Look for different sites using trr same niche and see how ads are placed there. Check in your Google Adsense account for the different options, like banners, skyscraper, leaderboards etc.

Fred Lotgering
LotCon Biz Solutions

Surely, there are many who wonder how they can develop and Adsense niche website if they are not familiar with website design and development. This is a legitimate concern, but it should not be the source of any worry. This is because there are a number of options available to those who need a website. Many people who have never heard of website design of development prior to discovering the concept of the Adsense niche campaign have gone on to huge success. If it wasn’t a problem for them then it shouldn’t be a problem for you. Here are a few of the ways to solve the design/development conundrum….

The first option would be to hire a design and development company to host and craft your websites. Obviously, this would come with a variety of costs. The designers and the hosting companies would have to be paid for their services. Of course, if the niche website delivers solid revenue then theses costs would be covered. And, yes, the costs of designing and developing a website are tax deductable.

A cheaper option would be to secure the service of a website company that provides templates for niche websites. These sites can cost a nominal fee per month and they are easy to navigate. You simply enter the text of your articles into the designated spots and
hit publish.

The final option, and one that doesn’t require any money, is to create the website yourself. You can use a free website builder like Kompozer (www.kompozer.net) to create your website.

On a side note, there is free website hosting companies available as well. They are not always the nicest in design and you probably will give them space on the site for their own ads. That is the tradeoff for getting a free website. For some, this is a fair trade.

Signing up for an Adsense account is not a complicated process. Often, an applicant can complete the necessary sign up steps in a few minutes. Yes, those who sign up for an Adsense account must apply for it. Google would need to approve you application as working with Google is not a “right”. However, the criteria are nothing too complex. Go to : http://www.google.com/adsense

The application form is fairly self-explanatory. The first section of the website deals with the type of websites you will be placing the advertisements. Note: You can place your Adsense code on as many websites as you like. However, when you sign up for your application you will need to list a primary website that Google will review upon processing your application. So, provide the website’s URL and then provide the language that the website is published in. While Adsense is not available in all languages, the volume of languages that are available is fairly expansive.

The next step is to make a few “promises” to Google. You will click on an agreement that you will not place any ads on your websites that are an incentive for visitors to click on the Adsense ads. Yes, it is tempting to post a notice such as “Please support this site by clicking on the ads” but it is illegal under the terms of Adsense’s service. This is because Adsense is only interested in PPC traffic from interested parties. It is not interested in providing a charitable foundation for the website publishers. Again, Google takes this very serious and if they catch you soliciting clicks on the ads, they will revoke you membership and it is doubtful they will ever trust you with an account again!

The next area of affirmation centers on promising Google you will not include any pornographic content on the site. Google wishes to remain a family friendly company. They will not subsidize anything pornographic in nature. The next step is to note whether or not you are signing up as a business or an individual. This is generally for tax purposes. Individual’s will provide a social security number (SSN) and businesses will eventually provide and employer identification number (EIN).

Then, you will need to provide your complete name and mailing address. Google does not use PayPal. It sends checks via the mail. As such, it is critical that you provide accurate information in this section. Also, Google reports all US income to the Internal Revenue Service. This is further reason why completely accurate information must be entered in this section. Adding your phone number and email is also requested in case Adsense must get in contact with you.

Finally, you will need to affirm three things. First, you will agree not to click on your own ads. Second, you will certify that you have read all the Adsense Program Policies. And, thirdly, you must certify you do not already have an approved Adsense account.

Let the truth be told: if you click on your own ads Google will find out and ban you for life! Many people have tried this and none of them have been successful! So, avoid doing this under any circumstances. Even accidentally clicking on your own ads could have serious repercussions. The Adsense Program Policies are fairly lengthy but they are well worth reading. They tell you all you need to know about staying in compliance with Adsense’ rules. And it is very important you stay in compliance if you wish to maintain your membership! And there is only one Adsense account per individual. This helps maintain the honesty and integrity of the members.

After you have filled out the information, all you need to do is click the “submit” button. More than likely, you will be approved within 3 days. Once you are approved you will receive you code. The code then needs to be placed on the appropriate section of your website. Different websites will vary in this regard. If you are unsure of where to place your code, contact your web hosting service. They can provide the answer. Once you place the code, Public Service Announcement ads will appear on your site. This is because the crawlers have yet to determine the content of your site. Once they have they will adjust the ads so that they will be more appropriate for visitors.

And speaking of your website…. Google probably will not approve your application if your primary website is, essentially, of little value. If your website has very little in terms of text content or is under construction, your application will probably be denied. Also, if the website is poorly designed, difficult to navigate or loaded with various technical issues such as broken links, it will probably be denied as well. Therefore, it is important that you have a decent website in place before applying for an Adsense account. If, however, you do have a solid website then the odds are pretty good that you will be approved! Remember, Google is looking for quality sites to do business with as quality sites are the ones that drawn in a lot of traffic.

Let’s repeat this very important point: You need a decent, well constructed, valuable for Google to approve your account!

How will you know when you are approved? Google will send you a confirmation email. You simply click on the link and you are in business. However, you will need to build you business so that it is a solid revenue generator. While there is no hard and fast rules as to what is or isn’t the best Adsense strategy, there are a few tried and true methods that are helpful. We’ll explore some of those methods next…..

Fred Lotgering
LotCon Biz Solutions